Lifecycle Marketing Senior Specialist Agency Experienced

UN/COMMON is a digital commerce agency that helps ambitious ecommerce brands grow through strategy, creativity, technology, and data. We partner with high-growth, mid-market, and enterprise direct-to-consumer (DTC) brands to build exceptional customer experiences that drive measurable business results. Our team is made up of collaborative problem-solvers who thrive in a fast-paced environment, challenge conventional thinking, and are passionate about helping our clients succeed. We value ownership, accountability, curiosity, and continuous learning while empowering our team members to make meaningful contributions every day. About the Role UN/COMMON is seeking a Senior Strategist, Lifecycle Marketing to lead lifecycle marketing strategy for a portfolio of DTC ecommerce clients. This is a senior, client-facing role responsible for developing strategic retention marketing initiatives that increase customer engagement, lifetime value, and revenue. The ideal candidate brings deep expertise in Klaviyo, a strong understanding of the Shopify ecosystem, and proven success managing lifecycle marketing programs within an agency environment. As the strategic lead for your accounts, you will partner with clients and internal teams to develop lifecycle strategies across email, SMS, CRM, customer journeys, segmentation, personalization, loyalty, and experimentation. You will analyze performance data, identify growth opportunities, present strategic recommendations, and guide clients toward long-term success. What You'll Do Strategic Leadership

• Own lifecycle marketing strategy for a portfolio of ecommerce clients.
• Develop strategic roadmaps aligned with client objectives, business priorities, and growth goals.
• Build lifecycle strategies across email, SMS, CRM, customer journeys, segmentation, personalization, loyalty, and retention initiatives.
• Identify opportunities to improve customer retention, engagement, and lifetime value.

Client Partnership

• Serve as the primary strategic advisor for assigned client accounts.
• Lead client meetings, quarterly business reviews, strategic planning sessions, and executive presentations.
• Develop trusted client relationships through proactive communication and strategic guidance.
• Recommend innovative lifecycle marketing solutions that support long-term business growth.

Performance & Optimization

• Analyze lifecycle marketing performance and identify trends, opportunities, and risks.
• Translate data into strategic recommendations that improve marketing effectiveness and business performance.
• Champion testing strategies and continuous optimization across lifecycle programs.
• Monitor key performance indicators and communicate actionable insights to clients and internal stakeholders.

Cross-Functional Collaboration

• Partner closely with Lifecycle Marketing, Creative, Design, Development, Project Management, and Client Services teams.
• Provide strategic direction that aligns execution with client goals.
• Collaborate across teams to ensure lifecycle initiatives are delivered successfully and on schedule.

Quality & Innovation

• Review lifecycle strategies and customer journeys to ensure quality, consistency, and alignment with client objectives.
• Stay informed on emerging lifecycle marketing trends, retention strategies, and ecommerce best practices.
• Contribute innovative ideas that improve client performance and strengthen UN/COMMON's strategic capabilities.

Requirements Before You Apply Please review the following information before submitting your application:

• All application materials must be submitted in English , including your resume or CV and responses to all application and interview questions.
• Applications with unanswered or incomplete required application or interview questions will not be considered and will be automatically disqualified.
• Please do not contact UN/COMMON team members directly regarding the status of your application or to request consideration for this role.
• All communication regarding this opportunity is managed through our hiring process. Begin by submitting your application through Workable. If your qualifications align with our needs, a member of our Hiring Team will contact you regarding next steps.

Candidate & Agency Notice To ensure a fair and consistent hiring process, all candidates must apply through Workable. Please do not contact UN/COMMON employees, hiring managers, interviewers, or other team members regarding your application or to request an interview. Direct outreach will not expedite the hiring process and may impact your candidacy. If your background and experience align with the requirements of the role, our Hiring Team will contact you regarding next steps. UN/COMMON does not accept unsolicited resumes or candidate submissions from staffing agencies. Any unsolicited resumes submitted without a prior written agreement will become the property of UN/COMMON, and no placement fees will be paid.

What We're Looking For

5 to 7 years of experience leading lifecycle and retention marketing programs for DTC ecommerce brands. Minimum of 4 years of advanced, hands-on experience using Klaviyo. Agency experience managing multiple client accounts is required. Experience developing lifecycle marketing strategies across email, SMS, CRM, customer journeys, segmentation, automation, personalization, and loyalty programs. Experience working with Shopify or Shopify Plus ecommerce brands. Strong understanding of lifecycle marketing analytics, reporting, A/B testing, experimentation, and optimization. Proven ability to translate marketing performance into strategic business recommendations. Excellent client-facing communication, presentation, and relationship management skills. Strong organizational and project management skills with the ability to manage multiple priorities. Bachelor's degree or equivalent professional experience. Preferred Qualifications

• Experience supporting enterprise and high-growth ecommerce brands.
• Familiarity with additional marketing automation and CRM platforms.
• Experience presenting strategic recommendations to executive stakeholders.
• Passion for ecommerce, customer experience, and retention marketing.

What Makes You Successful You are a strategic thinker who enjoys solving complex business challenges and building lasting client relationships. You combine analytical thinking with creativity, communicate confidently with clients and teammates, and thrive in an environment where ownership, collaboration, and continuous improvement are expected. You are comfortable balancing multiple priorities, adapting to changing business needs, and leading conversations that influence client strategy and business outcomes. Language Requirement All resumes, CVs, application responses, assessments, and interview communications must be submitted in English.

At UN/COMMON, you'll collaborate with talented professionals who are passionate about creating meaningful results for clients. We encourage innovation, value diverse perspectives, and provide opportunities to make a direct impact on both our clients' success and the continued growth of our agency. If you're excited to build lifecycle strategies that drive measurable business outcomes while working alongside an exceptional team, we'd love to hear from you. Benefits
Why You'll Love Working Here At UN/COMMON, we believe exceptional work starts with exceptional people. We foster a collaborative, remote-first culture where innovation, ownership, and continuous learning are encouraged. Benefits include: Fully remote work environment 23 days of paid time off plus 10 company holidays Year-round half-day Fridays Medical, dental, and vision insurance with company contributions Paid parental leave 401(k) retirement plan with up to 4% company match (where applicable) $500 annual employee stipend after one year of employment Professional development and growth opportunities Collaborative, supportive, and globally distributed team

Employment Considerations UN/COMMON hires globally using Rippling to support compliant employment and payroll administration. Applicants must be legally authorized to work in their country of residence. Where UN/COMMON does not have a legal entity, employment may be facilitated through an Employer of Record (EOR) partner in accordance with local employment laws. Employment terms, benefits, and statutory requirements may vary based on the country of employment. Final candidates may be required to complete a background check in accordance with applicable local laws and regulations.

What to Expect After You Apply If selected to move forward in the hiring process, here's what you can expect:

• Video interview
• Interview with the Hiring Team
• Role-related assessment
• Final panel interview

Note to Recruiters and Agencies UN/COMMON does not accept unsolicited resumes or candidate submissions from staffing agencies. Please do not contact us regarding this role. Any unsolicited resumes submitted without a signed agreement will become the property of UN/COMMON, and no placement fees will be paid.