Marketing and Brand Strategist (para Importante Empresa de Software)
Jornada temporal
Esentia Recursos Humanos
Remoto | Jornada Full Time
En ESENTIA RH nos encontramos en la búsqueda de un/a Marketing & Brand Strategist para sumarse como referente técnico y estratégico al área de Marketing de una importante empresa de Software.
Principales responsabilidades:
- Definir la línea de comunicación y branding de la marca en todos los canales interactivos.
- Armar el calendario editorial y brindar dirección de copy y tono al equipo de contenido y diseño.
- Definir el mensaje, enfoque y estrategia de comunicación para campañas de Paid Media (Meta, Google Ads, LinkedIn Ads).
- Estructurar la estrategia de Email Marketing y automatización comunicacional: secuencias de nurture, cadencia, segmentación y tono.
- Garantizar soporte y apoyo puntual en la implementación técnica/operativa cuando el flujo de trabajo lo requiera.
Requisitos:
- Experiencia en branding, comunicación y estrategia de contenidos.
- Conocimiento práctico de Paid Media (Meta, LinkedIn Ads, Google Ads) y Email Marketing para orientar, corregir y validar la ejecución técnica.
- Valoramos experiencia previa en industrias B2B Tech o en mercados de LATAM.
Nos orientamos a perfiles autónomos, con capacidad resolutiva, velocidad de ejecución, flexibilidad para adaptarse a contextos dinámicos y criterio para la toma de decisiones basado en datos, experiencia e intuición de negocio.
Vacante publicada el 8 horas atrás
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