Job Description

About

Rex.zone connects companies with versatile marketers to plan and execute cross-channel marketing that drives measurable growth. In this role, you will support acquisition, activation, and retention through strong campaign execution, disciplined reporting, and async collaboration.

Responsibilities

Plan and execute integrated campaigns across content, email, social, and paid channels
Maintain a campaign calendar, creative briefs, and stakeholder updates
Create and optimize landing pages, offers, and CTAs to improve conversion rate
Support SEO tasks including keyword mapping, on-page optimization, and content briefs
Coordinate paid media with partners/agencies; track spend, CPL, and ROAS
Build lifecycle journeys (welcome, onboarding, retention, win-back)
Own dashboards and weekly performance summaries (traffic, leads, MQLs, pipeline)
Run A/B tests across subject lines, landing pages, and messaging
Ensure brand voice consistency and platform policy compliance
Document playbooks, templates, and repeatable processes

Required Qualifications

Mid-Senior experience in marketing generalist, growth, or marketing operations roles
Hands-on campaign management across multiple channels
Working knowledge of SEO, email marketing, and content workflows
Comfort with analytics and KPI reporting (conversion rate, CAC, LTV, MQL→SQL)
Experience with CRM/marketing automation (e.g., HubSpot)
Strong writing and editing skills
Ability to collaborate remotely across time zones with clear documentation
English communication proficiency for distributed teams

Tools & Workflows

You may use HubSpot (or similar), Google Analytics, Search Console, dashboards (Looker/Sheets), A/B testing tools, and project management tools (Jira/Asana/Notion). Success depends on clean UTM tracking, campaign hygiene, and disciplined reporting.

Location

Fully remote role for candidates located in Brazil.

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Marketing Generalist (Brazil)