Online Marketing Analyst, Proficient in English

Position available for candidates based in La Plata, Bahía Blanca, CABA, Córdoba, Rosario, or Mendoza. 

As part of the Online Marketing team, you'll play a key role in shaping and evolving Avature's global digital presence. You'll own the day-to-day management of our websites while driving the strategies that keep them competitive in a rapidly changing online landscape.

Combining content operations, analytics, project management, and digital marketing expertise, you'll identify opportunities to improve performance, lead initiatives that enhance user experience and discoverability, and champion our visibility across AI-powered search and answer engines. Working closely with UX designers, developers, and cross-functional marketing teams, you'll help ensure our digital ecosystem continues to evolve alongside emerging technologies and industry trends.

Your challenges and objectives:

• Develop a deep understanding of Avature's products, messaging, and target audiences. 
• Own the day-to-day management and continuous improvement of Avature's global websites, ensuring content remains accurate, engaging, and high-performing. 
• Monitor website performance, identify trends and opportunities, and translate insights into actionable optimization initiatives. 
• Define and drive Avature's LLM visibility strategy, ensuring our content is optimized for AI-generated search results, answer engines, and emerging discovery platforms. 
• Stay ahead of developments in digital marketing, SEO, AI search, and web technologies, proactively bringing new ideas and recommendations to keep our online presence evolving. 
• Coordinate website enhancements and strategic projects from planning through execution, partnering closely with UX, Development, Product Marketing, Branding, Events, and other stakeholders. 
• Use AI tools to improve workflows, accelerate content operations, and enhance marketing effectiveness.

Your day-to-day activities:

• Manage website content updates, launches, and multilingual publishing across Avature's global web properties. 
• Coordinate content creation, translations, QA, and publishing to ensure accuracy, consistency, and timely delivery. 
• Analyze website, campaign, and content performance using analytics platforms, creating reports that surface insights and clear recommendations. 
• Monitor LLM visibility and AI search performance, identifying opportunities to improve discoverability and influence how Avature appears across AI-powered experiences. 
• Partner with UX designers and developers to prioritize and deliver website improvements based on user behavior, business goals, and emerging best practices. 
• Define KPIs and measurement frameworks that help marketing teams understand performance and optimize future initiatives. 
• Research new digital marketing trends, technologies, and AI capabilities, evaluating how they can be applied to improve Avature's online strategy. 
• Contribute to strategic website projects, including redesigns, migrations, new functionality, and optimization initiatives.

About you:

• Highly proficient in English, with excellent written and verbal communication skills. 
• Experience with technology and tools, including WordPress, Matomo, Google Analytics, Google Ads etc. 
• Experience in website content management, digital marketing, or marketing operations. 
• Strong analytical skills and confidence working with website performance data, marketing metrics, and reporting tools. 
• Excellent project management and organizational skills, with the ability to manage multiple initiatives and stakeholders simultaneously. 
• Meticulous attention to detail and a commitment to delivering high-quality work. 
• Solid understanding of SEO and an interest in the future of search, including Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI-powered discovery. 
• Curious and proactive, with a habit of researching emerging trends and turning them into practical recommendations and strategies. 
• Comfortable working cross-functionally with technical and creative teams, including developers, UX designers, and marketers. 
• Enthusiastic about B2B technology and capable of developing a deep understanding of complex software products. 
• Experience using AI tools to improve productivity, content creation, research, or marketing workflows is a plus.

About us:

Avature is a market-leading enterprise SaaS provider for global talent acquisition and talent management. We have a strong commitment to high-quality engineering and customer service and are recognized innovators in the large enterprise market. Leading organizations around the world rely on Avature, including Fortune 500 companies, global consulting firms, some of the world's largest banks and manufacturers, and government organizations. 

We design, build, implement, and support our product ourselves. With a strong culture of ownership and innovation, we continuously evolve our platform to help organizations meet the changing demands of talent acquisition and talent management. As technology continues to reshape the world of work, we leverage AI and emerging technologies to help organizations innovate, adapt, and gain competitive advantage. 

At Avature, we value opportunities to learn and grow within a dynamic, creative, and collaborative environment. We encourage autonomy and empower our people to approach challenges innovatively while bringing their unique perspective to the table. We believe curiosity, continuous learning, and openness to emerging technologies are essential to building the future. Through our career development programs, mentorship, and leadership opportunities, we support each person's professional growth while making a meaningful impact on our product and our customers' success.

What we offer:

• A fast-paced, energetic, and engaging environment.

• We combine flexible remote work with in-person collaboration, encouraging team members to spend one day a week at their nearest office. We have workplaces in Buenos Aires (Palermo, La Plata and Bahía Blanca), Rosario, Mendoza and Córdoba.
• Flexible hours.
• Periodic salary reviews.
• Three weeks vacations from the first year.
• Four weeks paternity leave.
• OSDE 360 health coverage (family plan).
• Four days a year to attend events related to professional development.
• Paid internet service expenses.

An organizational culture that empowers everyone to be themselves is key to thrive in business, but more importantly, it is a pathway for creating a more equitable society. Avature fosters a diverse and inclusive environment and celebrates that each unique person brings something different to our team. We are committed to considering all qualified applicants equally and to promoting equal opportunities within our organization.