Field Marketing Specialist

The Field Marketing Specialist (FMS) supports the Field Marketing Manager in building the local face of RedBull among younger audiences, with special focus on 18-25 y.o. Is responsible for aiding in the planning and execution of RedBull’s field marketing initiatives, with the mandate of creating the most locally relevant face of our global brand. Major responsibilities will include directly managing a group of Student Marketeers. The FMS will have to support the team on executing the University Marketing Strategy of RedBull and lead them during their key responsibilities such as direct sampling and seeding, 3rd party and own production project support, sales support and others.

The FMS is responsible for building with the FMM the Field Marketing Team strategy and for its proper implementation. He/she will help to create and implement marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) leveraging on‑premise, off‑premise and new business opportunities, while addressing local needs and specificities, thereby impacting the heart of local consumers and driving business development. The FMS is out in the field to make things happen; this is not a full office job.