Director, Customer Marketing

Job Description Summary

At The Coca-Cola Company, our purpose is to refresh the world and make a difference—driven by iconic brands, sustainable growth, and meaningful consumer impact. As Director, Customer Marketing for Walmart Inc., you will play a pivotal leadership role in accelerating growth across one of our most strategic customers.

This role sits at the intersection of brand, commerce, and customer strategy—leading the transformation of how our portfolio shows up across omnichannel experiences. You will shape best-in-class commerce marketing strategies, unlock digital growth, and create category-leading programs that deliver mutual value for Coca‑Cola, Walmart, and our bottling partners.

What You’ll Do For Us

Drive Commerce & Digital Leadership

• Lead end-to-end Commerce Marketing strategy across the Coca‑Cola portfolio, accelerating digital penetration and establishing category leadership in omnichannel environments
• Champion innovative approaches in retail media, eCommerce, and emerging shopper ecosystems (including agentic and AI-driven experiences)

Own Customer Marketing Excellence

• Develop and execute breakthrough omnichannel campaigns tailored to Walmart, grounded in shopper insights and brand strategy
• Translate Coca‑Cola brand platforms, innovation, and programming into compelling, customer‑centric growth drivers

Strategic Partnership & Influence

• Serve as a senior strategic partner to Walmart stakeholders, including Merchants, Site Merchants, and Retail Media teams
• Leverage Collaborative Business Plans and the Coca‑Cola Customer Commitment to unlock joint value and long‑term growth

Cross‑System Leadership

• Partner seamlessly across IMX, Connections, Category Leads, and creative teams to deliver integrated, high‑impact marketing programs
• Align Coca‑Cola operating units, bottlers, and customer teams around shared priorities and category growth initiatives

Future‑Focused Growth Platforms

• Build and scale 3–5 year customer marketing platforms that anticipate evolving shopper behavior and retail dynamics
• Identify emerging opportunities and translate insights into scalable, forward‑looking strategies

Qualifications & Requirements

• Bachelor’s degree required; MBA or advanced degree preferred
• 7+ years of experience in Customer Marketing, eCommerce, or Commercial leadership roles (CPG, beverages, or adjacent industries preferred)
• Expertise in retail media, digital commerce, and evolving shopper ecosystems strongly preferred
• Proven ability to translate shopper insights, brand strategy, and customer needs into measurable business results
• Strong experience leading cross‑functional teams and influencing without authority in complex organizations
• Demonstrated commercial acumen, including selling, financial management, and joint business planning
• Deep experience in Shopper Insights, Business Analytics, and Annual Planning processes
• Track record of partnering with creative agencies to deliver compelling, insight‑driven campaigns

Communication Focus

• Act as a key connector across Coca‑Cola system stakeholders, including Customer Leadership, Brand and Commercial, IMX, Connections and Bottlers
• Inspire and influence both internal teams and external partners with clear, compelling category and customer strategies
• Navigate and align diverse stakeholders to drive execution against shared growth priorities

What We Can Do For You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always innovating.
• Expansive & Diverse Customers: We focus on a diversified and large range of customers each day.
• Critical experiences: We work as a global network with a wide range of cross‑functional partners to step‑change the way we refresh the world and make an impact every day

Skills

• Account Management
• Business Development
• Business Insights
• Communication
• Cross‑Functional Teamwork
• Customer Insights
• Decision Making
• E‑Commerce
• Influencing
• Leadership
• Marketing
• Negotiation
• Results‑Oriented
• Shopper Marketing

Pay Range

United States of America: 169,000 USD – 200,000 USD

Annual Incentive Reference Value Percentage

30

Annual Incentive reference value is a market‑based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s)

United States of America

City/Cities

Rogers

Travel Required

00% – 25%

Relocation Provided

No

Job Posting End Date

June 17, 2026

Equal Opportunity Employer

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.